The Business By-Design articles offer new ways of thinking about how you approach and structure your business, giving you perspectives that disrupt old patterns and open cleaner pathways forward. You’ll also find reflective pieces drawn from real insights inside the BBD community, showcasing the breakthroughs, shifts, and lived experiences of aligned entrepreneurs. Alongside these, we share the methodologies and group-genius principles that shape BBD, revealing the frameworks that help founders create clarity, coherence, and momentum without force.