DesignLab
FutureReady Companies, for a “Brave New World”

The World’s Leading Immersive Design-Thinking Experience

Solving the Most Pressing Problems at Any Scale, for 40 Years & Counting.

NOW AVAILABLE VIRTUALLY!

DesignLab is an online solutions incubator and immersive business design program that effectively deploys the rigor of DesignShop®. This is the same proven process that has delivered high performance by-design solutions and outcomes for 55% of Fortune 100 Companies, and hundreds of small and mid-sized businesses, for more than 40 years.

What exceeded my expectations was the fun, collateral learning, and the personal exhilaration I felt from our DesignShop.”

~ Carlos Mazzorin
Group Vice President, Ford Motor Company

In our world of dramatic exponential change, companies must be Future Ready, yet according to MIT only 22% of companies are!

Choose from two DesignLab tracks:
DesignLab or DesignLab AI
Whichever track you choose, the DesignLab experience is the same.

12 Live Monthly Virtual AI DesignLabs

Monthly, 4-Hour online interactive DesignLab.

Exclusive DesignLab Diagnostic Session

2-Hour DesignLab Diagnostic with Your Company Leaders

DesignLab Module Reference Materials

Set of DesignLab Books for Future Reference

A Community of Your Powerful Professional Peers

Each DesignLab Convenes Leaders According to Company Scale 

Become FutureReady

How DesignLab & DesignLab AI Works

You can’t solve a problem if you don’t know the questions to ask.

DesignLab is the most effective design-thinking experience to 

  • gather market-relevant intel 
  • identify complex problems that will effect your business 
  • reveal existing strategic blindspots
  • create solutions and strategies to close the blindspot gap
  • take action to deploy your solutions and strategies

DesignLab leverages the DesignShop® methodology. Trusted for more than 40-years, DesignShop® is the preeminent methodology, and most powerful immersive process for facilitating actionable transformative change, while mitigating risk. Used by companies, governments, NGO’s, and nonprofits, the process has the proven ability to activate new vision and actionable created solutions, solving complex problems at any scale. 

Innovative: Convene your company’s key decision-makers responsible for its growth and success, or AI integration, into the most creative and collaborative design process they will ever experience.

Competitive: Quickly define and learn what other companies are thinking (both within and outside of your industry). If you’re in DesignLab AI you will deep dive into this topic, gleaning key data points on how your competitors  are utilizing AI and its numerous tools, to respond to the kinds of changes and challenges relevant to our new emerging business world.

Fast: Get more work done once a month in 4-hours than in an entire month of traditional strategic planning! Dramatically reduce the time it takes to explore and create strategic alternatives and new models. Design and implement them effectively with the support of a strategic process and community in your company.

We’ve Designed DesignLab to

Optimize Your Experience & Results

Benefits of DesignLab:

  • Improved Profitability and Success
  • Solutions to Any Type of Problem, at Any Scale
  • Competitive Advantage in Your Industry
  • Exponential Progress in Mere Hours, Versus Days
  • Convenience
  • Peer-to-Peer Mastermind & Connection
  • Break-thru, Measurable, Actionable Results

For 4-hours, once a month you will connect and engage in your virtual DesignLab pod. There are 12 organizations and 24 participants (2 per company) within each DesignLab pod.

Solutions Seat
Each month, one company is pre-selected to be in the “Solutions Seat”. This means your company’s challenges are the focus of DesignLab for that month. Each month we alternate who is in the Solutions Seat, ensuring all 12 organizations per DesignLab Pod and all 24 participants have the ability to solve and act on their chosen challenge.  

Two weeks in advance of each monthly DesignLab, our facilitators will meet virtually with that month’s Solutions Seat executive / management team for a 2-hour exploratory briefing to determine the appropriate DesignShop® Models, Patterns of Tools required to solve your chosen challenge during that month’s DesignLab. 

During the monthly DesignLab and DesignLab AI, all peers will collaborate and focus on the Solutions Seat company’s chosen challenge. With the appropriate DesignShop® models and methods being pre-selected as a result of the exploratory briefing, the result of each DesignLab delivers precise, actionable solutions to the chosen challenge presented, which when acted on will provide the company with the desired breakthrough and action plan necessary for them to integrate within their company. 

Multiple Solutions and Action Plans for Every Company
In addition, each month, non-Solutions Seat participants will learn from other companies chosen challenges, and glean critical insights and awareness to other challenges within their respective organizations that they may have been blind to and unaware of, allowing them to deploy the same solutions created during that respective lab within their company after the DesignLab. 

Completely Confidential
Everything is completely confidential. All participants must sign a binding Mutual Non-disclosure Agreement to participate. 

 

Become FutureReady

ONE YEAR VIRTUAL DESIGNLAB PROGRAM INCLUDES:

  • Membership to the DesignLab community; the ability to take real action to your company’s most pressing challenges using a 40+-year proven methodology used by Fortune 100 companies.
  • 12 live virtual DesignLab experiences with senior faculty (4-hours each; a total of 48 hours of applied action around key AI business challenges)
  • Monthly guest speakers (60-min) providing insights and unique perspectives on where the rapidly changing regional and global business environment is heading and how it will effect companies.
  • Guided support throughout the program
  • 100% confidential: Everyone must sign mutually binding NDA’s for what is discussed and covered in the program
  • Networking and masterminding with a community of powerful peers, providing support in solution design and action accountability
  • Complete hard-copy set of DesignLab applied design books (including real world case studies, so you can reference and apply the same models to solve similar challenges you are experiencing during and after DesignLab).

Become FutureReady

DesignLab AI Program:
Is Your Company AI Integrated & Optimized?

DesignLab AI delivers all of the same benefits, utilizing the exact same model and process as DesignLab. It just focuses on AI exclusively. DesignLab AI ensures your company effectively, ethically and responsibly integrates AI into your business operations to remain relevant and competitive during the biggest business and societal transformation in a century. 

Every Company Has a Life Cycle.
AI will either be your company’s “death knell”, or rocketship. You get to choose!

Activate AI's Power in and For Your  Company!

Not since the industrial revolution and the advent of automation have businesses and society been faced with such exponential change, for which few companies are prepared. This will define business for the next century, at least.”

Each company must customize their integration of AI for it to truly be effective, delivering the results you seek.

Take a moment to seriously consider this: 

Most businesses do not actually know what “AI” is, or what questions to ask, and therefore cannot be prepared for how it will transform their company…for better, or worse.

Many companies are asking:

  • What is AI and how can it advance or reduce our competitive advantage?

  • How do we integrate AI effectively, ethically and responsibly?

  • What does “effectively”, “ethically” and “responsibly” even mean?

  • Which staff, contractors, departments will be impacted by AI?

  • What jobs, roles and personnel will AI replace in our company?

  • How do we move employees laterally into new roles and positions?

  • What new roles will AI create that we need to prepare for?

  • How do we roll out and integrate AI in a way that is ethical and responsible?

  • What are the risks associated with integrating AI into our business?

  • What are the risks of improperly implementing AI into our business?

  • How do we mitigate risk when integrating AI and AI tools into our business operations?

  • How will our company benefit from implementing AI (profit, marketshare, competitive advantage)?

  • And much, much more.

Whether you’re a Fortune 100, a small business or something in between, our experienced DesignLab team will ensure you are prepared for how AI will transform your company. DesignLab delivers a powerful, convenient and effective framework to ensure that your company will fully benefit from the power of AI.

If you are still trying to solve problems from last year, you’re already too late and are being left behind. Stop reacting to the past and start creating the future!

As a member of DesignLab AI you will clearly understand the AI landscape. This will empower you to ask the most relevant questions and create actionable solutions to ethically, effectively and responsibly integrate and implement your DesignLab created AI solutions into your company. 

Your company will go from uncertainty about how, when, and where to implement AI within your company, to experiencing your company’s total AI transformation, catapulting it into a FutureReady state to not only remain competitive, but to be a leader within your industry.

Become FutureReady

Attend a DesignLab Open House

NOTE: Both DesignLab and DesignLab AI Q&A will be covered at the same open house.

April TBD, 2024

May TBD, 2024

June TBD, 2024

Some Common AI-Based Questions You Will Create Solutions For

  1. What jobs, roles and personnel will AI replace in our company?

  2. How do we move employees laterally into new roles and positions?

  3. What new roles will AI create that we need to prepare for?

  4. How do we roll out and integrate AI in a way that is ethical and responsible?

  5. What AI tools are relevant and effective for our company to give us the edge over the competition?

  6. What are the risks associated with integrating AI into our business?

  7. What are the risks of improperly implementing AI into our business?

  8. How do we mitigate risk when integrating AI and AI tools into our business operations?

  9. How will our company benefit from implementing AI (profit, marketshare, competitive advantage)?

  10. How do we stay current and up to date with AI evolving so fast?

Become FutureReady

Who DesignLab and DesignLab AI Is For!

1. Large Companies and Organizations 

DesignLab: That desire to protect and grow their market share against fast moving competitors.
DesignLab AI: That desire to protect and grow their market share against fast moving competitors who are using AI more effectively.

2. Entrepreneurs

DesignLab: Who desire to activate their creative potential by unlocking the creative genius.
DesignLab AI: Those entrepreneurs who what to successfully integrate AI into their vision, and successfully bring it into reality.

3. Small Business Owners

DesignLab: Who desire to scale their business, and grow it into a mid-sized company, or beyond.
DesignLab AI: Who desire to use AI to scale their business, and grow it into a mid-sized company, or beyond.

Become FutureReady

Sign Up for DesignLab or Design Lab AI Today

$100,000 (save $20,000) when Paid in Full | $10,000 Monthly